Chevrolet's Silverado is named 2014 Pickup Truck of the Year by Four Wheeler magazine
 

With the North American Car and Truck of the year awards coming to a head next week in Detroit, the Chevy Silverado got a early nod as it was named the 2014 Pickup Truck of the Year by Four Wheeler magazine.

Specifically, Four Wheeler chose the Chevrolet Silverado 1500 LTZ Z71 Crew Cab as pickup truck of the year. It beat out the Toyota Tundra SR5 CrewMax and the Ram 2500 Outdoorsman Crew Cab.

Congrats, and I'm sure that there will be more awards to come.

LOL what a Joke. Four Wheeler is owned by Motor Trend, MT named the RAM truck of the year and now 4 wheeler is saying Silvy LOL

quite easy to follow the advertising dollars I'd say ;)

I wouldn't doubt they're being paid for good reviews, or have biased reviews.

There is also this :)





2014 Silverado 1500 Named Fleet Truck of the Year



DETROIT – The 2014 Silverado 1500 is Automotive and Business Fleet magazines’ 2013 Fleet Truck of the Year, an award determined by qualified fleet managers reflecting all industry segments and fleet sizes.
“We are proud to recognize the Chevrolet Silverado 1500 with the 2013 Fleet Truck of the Year award,” said Sherb Brown, vice president and group publisher for Bobit Business Media’s FleetGroup. “The Truck of the Year award is voted on every year by fleet managers, making this a real honor for vehicle manufacturers that serve this professional segment.”
The 2014 Chevrolet Silverado 1500 is all-new from hood to hitch, and fleets took notice. The pickup received the most votes among 36 trucks evaluated in this year’s competition.
The Silverado 1500 provides work-ready features throughout the vehicle making it ideal for varied job sites. A standard CornerStep bumper coupled with handholds built into the box rail, upper tie-down hooks, under-rail light-emitting diode, or LED, lighting and an EZ Lift and Lower tailgate also make the box more user-friendly for hauling tools and cargo.
“The Silverado 1500 continues the Chevy tradition of offering the most dependable and longest lasting truck in the marketplace,” said Ed Peper, U.S. vice president, GM Fleet and Commercial Sales. “Not only does the 2014 Silverado offer the most torque and highest towing rating of any standard V-6, its fuel efficiency is important to fleet customers’ bottom line.”
The Silverado 1500 offers best-in-class towing with a rating of 7,600 pounds, highest for any V-6 pickup. The standard 4.3L EcoTec3 V-6 has the highest available payload rating of 2,108 pounds.
Available alongside the V-6 engine is the 5.3L EcoTec3 V-8, which has EPA–estimated fuel economy of up to 23 mpg highway for 2WD models, the best of any V-8 pickup, and better than Ford EcoBoost V-6.

In a lot of ways these awards mean nothing but i find it interesting that the Ford F-150 isn't winning them. Could just be people rooting for the underdog. It could also be some slimy corruption. I think that the awards are only useful practically if they publish score results and have a set criteria.

the f-150 has volume, but it's not always about that, which might be the case here with chevy. they might be selling whats seen as a better product. meanwhile ford has many loyal buyers.

because you're only eligible with a new design or a new engine. The F150 has been unchanged for 4-5 years, well until today that is ;)

I'd say because the F150 isnt winning its even more confirmation how fixed they are. Ford doesnt need to pay for victories because they already rake in the volume. Where as General and RAM are both playing with each other..

Can't blame Ford, they have volume beyond levels that any other brand can get up to, not much for them to care or worry about.

Sometimes these truck/car of the year sort of things have to be taken with a huge grain of salt.

it is still interesting to see who wins but you have to take into consideration that money makes the world go round

Like mentioned above. Different publications will give the award to competing products. So who to listen to?

Just listen to yourself :)

Yup.
Listen to yourself, see others opinions, and finally decided for yourself whats best for you. Only you can know which vehicle is best for you